She said she would take it up with their marketing manager and that without anyone actually telling them the price increase bothered them they would never know. What a crock. They were just taking advantage of the people in that small town by not offering them what is offered in 5 other area Wal-marts and online to boot.
I was told they do not price comparison other Wal-marts or their own website. So I guess what they are telling me is that any Wal-mart any where can for no reason other than they want a few extra bucks jack the prices up. There is no corporate control at the store level of prices. It is a shame. I know they have lost my business. I would rather buy online from DeepDiscountDVD.com then go back there even if they go back to the same sale prices for the new release DVDs.