LEGO Brand Retail
Jan 022008
 

Google is trying to take over the wikipedia market with their new Google KNOL [unit of knowledge] site. The new site seems to be a cross between wikipedia and about.com’s formats. It will contain numerous articles on topics written by experts on that topic. Unlike wikipedia the public at large will not be able to edit the information in the article only comment on it. This good news for us as it makes the information on the site more reliable than wiki’s. The author is now held responsible for what they write as they should be. Share your knowledge with the world but beware everyone else is too.

Which brings me to the big problem. Google will of course be ranking all these pages in their search engine so everyone and their brother will be writing half-assed articles to eat up the keywords. So while this might take something away from wiki I don’t think it will hurt About.com as the test their writers and actually hire them to do the writing with only one writer on one topic they control the potential onslaught that Google will be facing. As Rachel Luxemburg has said this is going to get ugly.

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